Catchy but precise and short subject line
First, you have to come up with a good headline for your posting without making it too cheesy. Keep your subject line short, well within eight to ten words. Avoid using unusual key pad characters. Don’t over use marks like “!!!” to grab extra attention. Make it specific. If it is a sale trade lead emphasize on the value of the product and what is special about it. If it is a buy trade lead clearly state your requirements.
Body of the trade leads This is the descriptive part of your trade lead. Your prospective partner will take a decision whether to contact you based on the information you give here. Too often, people write very vague information in the body of the trade lead. As a result they don’t receive expected amount of response and wonder what went wrong! If you are selling a product:
• Describe the product very thoroughly
• Mention what are the advantages of your product in comparison to the competitors
• If you are offering extras along with the product, state that
• Give a link where people can see your product online
• Mention terms of sale, shipping terms, packing and location of the product
If yours is a buy trade lead:
• Clearly describe your requirement
• If possible give a link to a picture of a similar product
• State quantity required, delivery time, shipping destination and other vital information
If the portal you are using for trade leads has features that allow having a storefront, creating profile, developing your own electronic catalog, take advantage of these wonderful attributes. These will help you build a professional online business stature.
If you never used a trade lead to get a buyer or a seller, try it! You will be amazed to discover how easily you can do cross country business.
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